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The worldwide leader in digital shelf-edge solutions
From its inception in Sweden in 1991, Pricer has been recognized by international Tier 1 Retail as providing the most advanced, scalable wireless Electronic Shelf Labelling (ESL) system in the market place. The superior performance of infrared (IR) delivers the speed and radio immunity that are at the core of the Shelf-Edge Digital solutions. From this speed and reactivity, comes the unique evolution to automated real-time product positioning, the most important breakthrough in ESL since e-paper. And by combining this with in-store navigation and another Pricer unique feature, the SmartFLASH, Pricer is capable of delivering the only comprehensive platform to address true store digitization. With this revolution, Pricer helps retailers take the right path to performance by providing the industry’s leading ESL platform with the lowest TCO. This forward-compatible digital infrastructure is now enabling in-store digital transformation, from price management and operational optimization to personalization and predictive tools.

Pricer Shaping. Smart Retail
Solutions are stacked on Pricer’s single platform that adhere to the five major tenets of retail.

Pricer Communication Platform
The most scalable, the fastest, the most future-proof and reliable shelf-edge communication platform in the world.

Price Automation Solution
Pricer ESLs: Quality and Realibility.

Pricer Advanced Solutions
Pricer is the global leader in providing in-store shelf-edge digital solutions that enhance both store performance and the shopping experience.

Pricer Attachment Solutions
Rails, Mounting Solutions.